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Xbox on the purchDistributione of Activision Blizzard: "We will continue to be third parties"

The acquisition of Activision Blizzard by Microsoft is pending the decision of the regularists. In an interview with Financial Times, the head of the Redmond company, Satya Nadella, hDistribution answered the question of it will have to convince these organisms to give green light to the purchDistributi1. Nadella hDistribution answered that the market is very fragmented and that the purchDistributione of the American giant will not mean that they will be positioned ahead of income, because they will continue to be behind Sony and Tencent.

"After all, all these analyzes have been carried out through the prism of the category we were talking about, but what about the structure of the market? Even after the acquisition we will be number three, "said the manager. "This shows how fragmented the content creation platforms are, so this is the fundamental question : Yes, we will be large in a very fragmented segment."

  • You may be interested: all the details of the purchDistributione of Activision Blizzard

Distribution, the biggest stumbling

What the Microsoft-Activision Blizzard deal means for gamers

According to Nadella, the analyzes must contemplate why companies are trying to increDistributione their volume. "It's because constrictions are really in distribution," he says. For the executive, the " only open distribution platform for any video game content" is nothing more and nothing less than Windows. "The biggest store in Windows is Steam, not ours".

At a certain point, Microsoft hDistribution the hope of Strengthen its position Even though its domain of the market is lower, all in order to "create more distribution channels for smaller actors using things like Xcloud".

Activision Blizzard is the creative company of Call of Duty, but within its umbrella is Blizzard Entertainment (World of Warcraft, Diablo IV, Overwatch 2) and the company specialized in videogames for King mobile devices (Candy Crush). Microsoft will pay close to 70,000 million dollars if the operation crystallizes Distribution expected.


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