Activision Blizzard has carried out nearly a billion dollars this quarter thanks to microtransaction
Microtransactions have been and will likely continue to be one of the most hatest components of the modern game. However, regardless of what you might think of them, they make companies a sum of absurd money. During the first tax trimester of 2020, Activision Blizzard realized a little less than a billion dollars of sales of microtransactions alone.
It is not surprising that Activision Blizzard has picked up money in recent months. Thanks to the restrictions that have been caused by the locking of Covid-19, most people do not leave their homes as often as they would. This then leads people to play video games more often to spend time and finally spend more money for purchases in the game.
Activision Blizzard is the brain behind games such as Call of Duty: Warzone, Overwatch and Candy Crush. The latter is one of the largest games in the world right now with more than 60 million players. These three games offer a generous amount of content accessible only by paying real money.
It was a notoriety that purchases in the game were a huge source of income for gaming companies. But it is shocking to see numbers like this 1. Especially if one considers how many people hate the idea of microtransactions as a whole. Some countries and states in the United States went so far as to prohibit or adopt laws that would allow games to have microtransactions out of reach of children. This is a current battle in countries like the United Kingdom.
These figures should only climb too. While quarantine continues to extend, there is no reason to suspect that people will be less encouraged to buy weapons skins or other cosmetic items in game stores.